Marketing
Competitor monitoring that does not end in a spreadsheet
Positioning shifts in small steps: a new claim, a removed pricing tier, a campaign page, a video. CompaPulse documents those steps continuously, compares before and after, and turns them into an analysis you can argue with in a meeting.
Typical gaps in marketing
- Competitive analyses are snapshots and go stale within weeks.
- Changes to pricing and services pages go unnoticed.
- Competitor content and social activity is never captured systematically.
- There is no evidenced basis for messaging and campaign planning.
The features marketing teams use
Website and content comparison
Changed page content, services, pricing presentation and claims are recorded as before/after — with the source URL.
Social media and news in focus
LinkedIn, XING, Facebook, Instagram, TikTok, YouTube and X plus press and media coverage feed into the analysis.
Overall report across the field
One report across every monitored company: number and type of changes, the main sources with company names, themes and an attention score.
Timeline chart
Bars per day split into risk, opportunity and neutral — ready for monthly and quarterly reporting.
Research focus per company
Website only, news only, social only or everything: you decide what the AI evaluates for each company.
How a marketing team works with it
- Add competitors to the watchlist and tag them as competitors.
- Set the research focus to website, news and social media.
- Filter the feed weekly by category and comment on relevant changes.
- Create the overall report monthly and share the PDF in your reporting round.
Frequently asked questions
- Are pages really compared or just summarised?
- Each new report is compared against the last stored report for the same company. Only items detected as changed or new appear as signals in the feed.
- Can I share the analysis?
- Yes, company reports and the overall report export as PDF.
- How many competitors make sense?
- Five companies are free, the Starter plan covers up to 25. Larger competitive fields are covered by Enterprise.
Your competitive field documented from today
Monitor five competitors for free and read the first report yourself.
Start free